Thursday, June 23, 2005

Giveaway Mistakes Costs Radio Stations Money, Fines

Cumulus owned WLTO-FM in Lexington, KY is in a lot of hot water these days. After evening jock "DJ Slick" (oh yea.... real original) promised a lucky called $100 Grand.

Well, Mrs. Norreasha Gill, 28, was that "lucky" caller and when she went to claim the "prize", the GM of the station told her it was just a Nestle brand candy bar. Uh-oh! Somebody's in trouble!
FCC regulations say contest descriptions can't be false or deceptive and that stations must conduct contests as advertised. Stations in two other states have been fined for contests that told listeners they'd won cash prizes without specifying they were in the Italian or Turkish lira, not the U.S. dollar.
Okay then, what happened to the DJ in all this mess?
DJ Slick did not return an e-mail from the Herald-Leader, but he said on his Web site that he had left his job. WLTO and Cumulus declined to comment, identify DJ Slick by his given name or say whether he was fired.

In Hartford, CT the FCC fined ClearChannel for being responsible in WKSS's mishap involving promises to provide an "all expenses paid" wedding".
...the FCC investigated and confirmed claims that WKSS's "I Do Island" contest awarded a prize package valued significantly less than the value publicized by the station and stated in the contest rules.

Specifically, the contest required five brides-to-be to live continuously in the center court of a local shopping mall for seven days and nights, utilizing only the clothes worn on the contest's first day, a sleeping bag and one additional item. Each day WKSS listeners voted to eliminate one of the contestants. The contest winner — who is the complainant — was entitled to a "Wedding Package" consisting of a wedding reception, bridal gown, bridesmaids' dresses, wedding rings, a honeymoon package and other parts of a traditional wedding event. WKSS staffers told her on the day she won the contest that she would receive all of the information necessary to collect the prizes advertised within two weeks.

However, the contest winner had not received all of the information needed to plan her wedding approximately three months after the contest had ended. WKSS ultimately informed her that the prizes awarded were worth $20,330; the station advertised the prize as being valued at $35,000.
If you think this is anything new, guess again! There have also been other idiots who try to cheat the public by stretching the truth a bit with their prize payouts.
A prank in Florida led to a similar lawsuit that was settled in 2002. A former waitress claimed Hooters promised to award her a new Toyota car — but instead gave her a toy Yoda.
That's hysterical!


[Via: Yahoo! News & Radio & Records]

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