Sunday, December 19, 2010

FSN Pittsburgh + 2 other affiliates to Change Name next year!

FOX Sports Network is in some trouble in the PR department after the announcement that 3 of their affiliates in major US markets have decided to re-brand themselves to "Root Sports". This move would be a clear signal to "the sports worldwide leader" that the competition simply cannot hang in the ratings.

I don't know exactly what "Roots" is going to be like, but I am sure it doesn't sell easy. Will it be an all-sports network? Will it incorporate an outdoors nature sports?

Also getting the ax will be Seattle and Denver who will also lose their FSN coverage.

I for one am very disappointed that this decision will affect one of my regional channels, but according to the story, it will not affect the local broadcast rights according to the story which is good because in Pittsburgh they will be keeping the fastest and highest demanding broadcast in the Penguins local coverage.