Wednesday, November 02, 2005

Pittsburgh RRK Switch Formats yet again

WRRK-FM formerly a strong active and classic rock station in the Pittsburgh market has now changed over to the surging BOB FM trend. Bob FM is a new "we'll play anything" radio format that is competing with the people who listen to a large variety of music.

They have dumped mostly all of their broadcasters and signed off of their Bob and Tom syndicated morning show. RRK was struggling to survive when the Pittsburgh market is dominated by classic DVE station. This makes the third format change for 96.9 FM in three years.

I am very disappointed in the change and I do not like the "play anything" format. It seems to be eliminating the human element to radio and could be putting a lot of jocks out of work.

I'll be watching this story closely as the radio trends unfolds.